Off to the Races: A Journey Through Ascot Fashion History

Few fashion events carry the cultural weight and prestige of Royal Ascot. Held annually in Berkshire, England, Ascot is not just about the races—it’s a spectacle of style, heritage, and status. Since its founding in 1711, Ascot has been a stage for Britain's most refined fashion statements, evolving from strict aristocratic codes to a more expressive and inclusive display of sartorial creativity.

At The Invitee, where curated fashion meets occasion-led styling, we honour this legacy. In this article, we trace the fascinating history of Ascot fashion, spotlight its most iconic looks, and share our own curated style suggestions for those seeking to embody the Ascot spirit in 2025 and beyond.

Ascot was founded by Queen Anne in the early 18th century, primarily as a sporting event. However, as the upper classes began to flock to the races, fashion quickly became a central component of the experience.

By the 19th century, Ascot was formalised as a royal event under King George IV, and dress codes were introduced to maintain a sense of decorum and exclusivity. Men were expected to wear morning suits and top hats, while women were to appear in modest full-length dresses and hats—an early expression of British high society’s affinity for fashion and formality.

As British society progressed through the 20th century, so too did the rules—and rebellion—of Ascot fashion. Post-war decades ushered in bold silhouettes, vibrant colours, and playful millinery, especially during the 1960s and 1970s. Fashion became a tool for self-expression within the traditional framework.

By the 2000s, the event began striking a balance between old and new. Strict guidelines remained for certain enclosures (especially the Royal Enclosure), but Ascot fashion became more adventurous. Attendees now had the space to show individuality while still embracing timeless elegance.

Over the years, the Royal Ascot has given us unforgettable fashion moments that reflect both personal style and cultural influence:

• Princess Diana (1988) : Her polka-dot dress and matching hat became one of Ascot’s most defining ensembles—graceful, demure, and undeniably iconic. Princess Kate paid homage to the look at last years event.

• Audrey Hepburn in My Fair Lady : While fictional, her black-and-white Edwardian-inspired ensemble remains a key reference point in Ascot fashion pop culture.

• Meghan Markle (2018) : Her modern Givenchy shirt dress and Philip Treacy fascinator showed how minimalist elegance could still command attention.

These moments not only highlight individual flair but also influence the collective style narrative that defines Ascot fashion each year.

In 2024, Ascot launched its first-ever Fashion Bible, a curated visual guide to inspire attendees while clarifying expectations. It offers seasonal palettes, outfit inspirations, and accessory guidelines—all while nodding to both classic refinement and emerging trends.

Key trends in recent years:

• Monochromatic palettes with bold accessories.

• Contemporary tailoring for women—think wide-leg trousers and belted suits.

• Sculptural hats and headpieces that double as art.

• Sustainable fashion from designers focusing on craftsmanship and longevity.

Ascot fashion is no longer just about tradition—it’s about tastefully innovating within tradition.

At The Invitee, our styling philosophy is simple: honour the Ascot fashion dress code, elevate the look.

Here’s how we interpret modern Ascot styling:

• The Look : A tea-length A-line dress in ivory or blush, paired with structured heels and a statement fascinator.

• Accessorise with : A mini top-handle bag, delicate gloves, and vintage-inspired pearl earrings.

• Try : Subtle colour blocking or floral embroidery for a romantic yet polished aesthetic.

Ascot fashion is more than an annual show of glamour—it is a reflection of over three centuries of British elegance, social identity, and evolving style. From its aristocratic beginnings to the modern-day runway-on-grass, it continues to set the benchmark for formal occasion wear.

What is the dress code for Ascot?

The dress code varies depending on the enclosure. In the Royal Enclosure, men must wear a morning suit and top hat, while women should wear formal daywear with a hat or headpiece. Other enclosures allow for more contemporary interpretations but still require smart formal attire.

What should I wear to Ascot as a woman?

A tailored dress (knee-length or longer), a hat or fascinator, and closed-toe shoes are recommended. Avoid spaghetti straps, sheer fabrics, and strapless styles if attending the Royal Enclosure.

Can men wear a regular suit to Ascot?

Yes, in the Queen Anne and Village Enclosures. However, a full morning suit is mandatory in the Royal Enclosure.

What are some current trends for Ascot fashion?

Modern trends include monochromatic looks, bold accessories, wide-brimmed hats, and soft tailoring for women. For men, coloured waistcoats and textured fabrics are in style.

Is there a colour that’s traditionally worn at Ascot?

There are no required colours, but pastels, neutrals, and floral prints are perennial favourites. Bold hues are also welcome, especially when balanced with classic accessories.

Do you have to wear a hat to Ascot?

Yes, according to Ascot fashion guidelines, hats or headpieces are a requirement for women in all enclosures. Fascinators are allowed outside of the Royal Enclosure, but hats with a base of at least 4 inches are required within it.

Where can I find appropriate Ascot fashion?

Visit The Invitee’s Just In for a curated collection of Ascot fashion. Dresses, suits, accessories, and styling inspiration tailored for formal events such as this.

Ascot fashion is more than an annual show of glamour—it is a reflection of over three centuries of British elegance, social identity, and evolving style. From its aristocratic beginnings to the modern-day runway-on-grass, it continues to set the benchmark for formal occasion wear.